I completely revamped and restructured Taraki's job-seeking mobile application and employer portal. Challenges the startup faced included: less downloads, low user retention, engagement and a frustrating user experience.
I conducted UX Strategy sessions, ideation along with affinity mapping, user journey mapping, wireframing and moved on to high-fidelity design and definition of a scalable design system. We conducted A/B tests to verify our design choices and reiterated. Finally we conducted usability tests and incorporated most of the valuable feedback.
A glimpse of the impact of my efforts in collaboration with the team: